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An Attractive Destination

Dehradun used to be an institutional area in the late 90’s but by the early 2000s, the city started developing its residential, commercial and recreational sectors to appeal to migrating families, school and college-going youth and salaried employees. Real estate agents and private builders stepped in to take over the residential sector, corporations stepped in to develop the commercial sector and entrepreneurs stepped in to establish recreational zones in and near the commercial and residential sectors.

The entrepreneurs invested in restaurants, movie theatres, cafes, bars and game zones to take advantage of the rapidly increasing young crowd in the city. As more and more institutional groups set up colleges in the city, restaurants and movie theatres started observing a rush of crowds.

There were already many restaurants in Dehradun in the late 90’s but the establishments catered to the well-off families who would dine at the restaurant every once in a while. But in the early 2000s many budget-friendly restaurants opened their doors to attract the young school and college crowd, and it worked! The new budget-friendly restaurants became the new hot spots for the youth of the city and started enjoying a profitable crowd round the week, especially on the weekends. Birthday parties, farewell parties, social outings, alumni gatherings and teacher-student gatherings started to become a regular event at these new restaurants.

In the late 90’s, there were a selective few single-screen moviehalls in Dehradun. Everyone would visit these malls to watch the latest movie releases but with the increasing young population in the city, entrepreneurs and movie theatre brands set up multi-screen movie theatres in the city. A few of these multi-screen movie theatres were set up in the newly-established shopping malls across the city. One such multi-screen theatre was established by the known movie theatre brand – PVR – in Pacific Mall, Dehradun.

With such development, the city of Dehradun has become an attractive destination for the residents, visitors, tourists and travelers. The city is no more just an institutional hub in the state but has established itself as an all-rounded developed city, offering the best of amenities to all.

To know more click here : Pacific Mall in Dehradun

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